The Tipping Point

I am currently reading "The Tipping Point" by Malcolm Gladwell. It is mesmerizing.

The premise of the book is that change can happen sort of non-linearly, or as he describes it, geometrically; much like a virus.

He presents a variety of examples and suggests some elements that facilitate this sort of change in a way that is easy and entertaining, but also approachable for general readers like myself.

Here is his own description of the book.

http://www.gladwell.com/tippingpoint/index.html

I have the book in paperback, and according to the heading, it is a national bestseller. This is not at all surprising to me.

I highly recommend reading this book.